|
|
Israel Educational TV, launched in Tel Aviv in 1965 by Baron Edmond de Rothschild, became the first TV station to broadcast in Israel. It is the only example in the world of an educational television station initiating TV broadcasting to the public, and as such influenced the perception of the role of television, the nature of its content and messages, and the expectations of the public regarding public television in Israel from the start.
Stages of Development
The Educational Television Trust
This body functioned from 1966-1969 with the goals of assisting in the development, distribution and entrenchment of new educational programs in Grades 7 and q in English, biology and mathematics
The Center for Educational Television
Operating during 1969-1982, this body evolved into a support unit for the Ministry of Education. In the context of its mandate to produce educational and enrichment programs for the education system, its programs were incorporated into nearly every subject taught, for every age group, and for new immigrants as well as native-born Israelis. Training and supplementary programs were also produced for the teaching community.
Israel Educational Television
From 1982 onward, this body began producing news and current events programs, most prominently the program "A New Evening."
Today, Israel Educational TV broadcasts on three channels: 1, 2, and its home channel, 23. It views its original mandate as offering enrichment, study and cultural programs to learning populations wherever they may be, ranging from enrichment and instruction for early childhood, through childhood and the teen years, and for adults in various stages of their lives.
In an age of accelerated technological development, Israel Educational Television also broadcasts its programs on the Internet and on cell phone receptors with the goal of enriching broadcasting channels and expanding its viewing audience in Israel and throughout the world.
This series of stamps illustrates three flagship series produced by Israel Educational TV which became all-time favorites: "Krovim Krovim", "Ma Pit'om" and "No Secrets".
"Krovim Krovim" (Close Relations)
The first Israeli TV sitcom series, it followed the goings-on of the residents of a single apartment building, 9 Vitek Street, all of whom were related by family. The characters experience familiar situations in Israeli daily life. The series was produced during 1983-1986, with a reunion segment produced in 2005.
"Ma Pit'om" (You Don't Say)
This series initiated a long TV tradition featuring a talking puppet as moderator. Live actors appeared together with "Kishkashta" ("Chatterbox") — a puppet designed as a Sabra cactus symbolizing Israel. Kishkashta sings, tells stories, plays games, asks questions, and solves problems and riddles. Designed for early childhood audiences, the program depicted situations and events in the child's world through books, live activity, songs and animated films. The series was produced during 1977-1981.
"No Secrets"
The series focused on the acquisition of reading skills and linguistic enrichment for children in the primary grades of elementary school. Illustrating the reading process through songs and skits, the program featured child actors and an animated plasteline character, Alfie. The series was produced during 1984-1986.
Israel Educational Television
